Jose Manuel GARCIA
Visionary, Founder & Master Coach
Jose Manuel is a self-made man, working his way up from his humble beginnings in 1971 as a dry cleaning valet and later a bellman at the Acapulco Hilton Hotel. Four years later, he became the groups and conventions manager at the Canadian Pacific Hotel. At age 25 he was appointed Mexico’s youngest ever director of sales with Continental Hotels. Garcia later served as the regional sales and marketing director for Fiesta Americana, Crowne Plaza, and Holiday Inn hotels. In 1984 he was named to head up the sales and marketing team for the Hyatt Regency Cancun, and held that position until leaving to start his own company.
On November 1, 1986, together with his friends Dolores Lopez-Lira and Jose Luis Martinez of Lomas Travel Group, Mr. Garcia founded IVI. Mr. Garcia has guided IVI to become the leading destination management company in the Americas.
Jose Manuel was president of the Acapulco chapter of the Hospitality Sales and Marketing Association International (HSMAI), president of the Cancun Travel Agencies Association, and is a member of the board of directors for the Association of Destination Management Executives (ADMEI). Mr. Garcia is also the founder and current president of the Mexican Association of Destination Management Companies.
Garcia has a graduate degree in tourism administration from the Guerrero State University. He has also earned diplomas and certifications from Cornell University, Holiday Inn University, SITE, ADMEI, ISMP, MPI, and HSMAI. Over the years he has received numerous awards.
Jose-Manuel was born in Mexico City in 1951, raised in Acapulco, has lived in the Catskills in upstate New York, and now lives in Cancun. He and his wife, Araceli, have two children and two grandchildren. In his personal time he enjoys meeting people, reading, golfing, bowling, and playing tennis. In both his personal and professional life Garcia credits his success to following his philosophy that "attitude is everything.”
Local Attractions: Chichen Itza, recently recognized as one of the New Seven Wonders of the World, is one of my all-time favorites. I also enjoy outdoor and water activities at places such as Xel-Ha, which is considered the largest natural aquarium in the world. I also love spending a full day at Xcaret, finishing with the spectacular Xcaret night show.
Recreational Activity: Playing golf always appeals to me. l also enjoy reading a good business book. Two books that I highly recommend are: "Good to GREAT" by Jim Collins, and “The 1% Solution for work and life" by Tom Connellan.
Favorite Restaurant: La Habichuela downtown and the La Habichuela Sunset are definitely my two favorite restaurants in Cancun. I also enjoy having dinner at the Café des Artistes in Puerto Vallarta, surrounded by a relaxed “gourmet bistro” ambiance. I highly recommend these places and more!
Local Tour - Mayan Encounter conducted by Alltournative (Chimuch o Pac Chen) is a very exciting tour. I also enjoy the full day tour at Xplor, which offers thrilling adventures like driving amphibious vehicles through the jungle and soaring on exciting zip lines across the highest canopy towers in Latin America.
Local Event: The Xcaret night show is a magnificent show on a giant stage where more than 300 costumed performers use music and folkloric dances to represent Mexico’s history and culture from the Mayas to the country’s independence from Spain. It is definitely the best show in Mexico!
Jose-Manuel (Manolo) GARCIA
Second Generation, Innovator & President
As President of IVI DMC2 , Manolo deems it an honor to run this prestigious company and continue
its positioning as one of the best in the market. He began his professional career in 1999 with a job
as an Event Coordinator. He has continuously added to his skill set by taking on increasingly more
important responsibilities ever since. He started in the M&E industry by working at IVI DMC2.
He was born in Acapulco City and later raised in Cancun. Manolo has a graduate degree in
Communication from the Anahuac Cancun University. He has also earned diplomas and
certifications from La Salle University, Wichita University, SITE, MPI, and HSMAI. He is also a Pan
American Taekwondo Champion. In his personal time he enjoys meeting people, reading, running,
swimming, bowling, and playing golf. In both his personal and professional life Manolo credits his
success to following his philosophy that "Imagination is more important than knowledge.”
He is a dynamic person possessing a warm smile and a friendly manner. As leader of the company,
he is proud to represent IVI DMC2 in the M&E big leagues. IVI DMC2 continues setting the trend in
the pursuit of outstanding quality and service. Seeing that growth is on the horizon Manolo
comments on how crucial it is that we continue putting our best foot forward with the resilient
enthusiasm that has distinguished IVI DMC2 since its beginning in 1986 and to continue making our
clients look great.
Local Attraction – Xel-Ha. This magnificent bio-park has been described as one of the seven new natural wonders of the world, and I totally agree. It’s a water wonderland that by itself is worth a trip to Mexico.
Recreational Activity – Playing golf at Iberostar. This isn’t your usual flat as a pool table, dull, and boring golf course. Its hills and valleys make it a challenging course that’s really fun to play!
Restaurant – Puerto Madero, located in Cancun’s hotel zone, it has a magnificent view of the lagoon and sunsets are simply breathtaking. Dining here is exquisite since food is really good and it has a classy ambience with dark wood, brick, and glass.
Local Event – The Playa del Carmen Jazz Festival held every fall. Great jazz performers come from all over the world, and the event becomes a giant beach party.
Corporate Marketing & Product Development Director
Francisco spent his childhood with his family in Queretaro. He began studying higher education in the field of architecture. In his job history he has worked at a transportation company, he has managed a retail business, and he has worked as a tutor at Ingles Individual (a private school specialized in teaching English).
Francisco was selected by Disney World to be part of an international leadership program conducted in Orlando, Florida. While working at the Epcot Center in the Mexican Pavilion, he took courses and gained hands-on leadership and management skills. Afterward, he joined IVI DMC2 and worked with us for 5 years until he made a career move to become a hotelier with Grupo Posadas.
Now Francisco has returned to IVI as a Corporate Marketing & Product Development Director. His job entails developing memorable events. He is familiar with every great hotel and restaurant in Cancun, Cozumel, Riviera Maya, and Punta Cana in the Dominican Republic. He may know Cancun area’s attractions better than anyone because he has visited practically all of them. Francisco is a camping nut and loves being in the wild. He has camped in the desert, at the beach, in the jungle, and in the forest.
When he is not camping, Francisco’s leisure activities include playing basketball, attending live concerts, or enjoying a round of golf. And Francisco undoubtedly is the only member of the IVI team who has the hobby of collecting beer bottles from all over the world. Francisco’s beer collection now consists of 300 bottles.
Local Attraction – Xel-ha is his must! Just the perfect place to relax and feel like on vacation, every single time.
Recreational Activity – Visiting the Peña de Bernal, the tallest monolith on the planet, part of Sierra Gorda in the center part of Mexico, just outside Queretaro, is Francisco´s favorite adventure. He has climbed to the top and camped in the cradle of it.
Restaurant – Francisco tends to enjoy local flavours, such as El Oasis and El Principio, two hidden jewels in downtown Cancun.
Local Event – Festival de Vida y Muerte at Xcaret is Francisco´s favorite. During a 4-day period in November, Xcaret opens its doors at night to celebrate the Day of the Death.
Corporate General Controller
Trinidad Sanchez Guerra is IVI’s Administrative Accountant. He was born in Ciudad del Carmen, Campeche. He has a Tax Accounting degree. He expanded his schooling by taking courses from Mexico’s IRS and the board of accountants. He also earned a diploma in graphic design.
His secular experience includes working as a supervisor for the consumers’ bureau, working in behalf of various publicity and marketing agencies; in the hotel industry he worked as a bellboy and salesman; for some time he worked at the Hospiten Hospital in Cancun, and since 2000 he has been working for IVI DMC2.
Local Attraction: I love going to Xel-ha and Xcaret because these places get me in touch with nature, while at the same time allowing me to spend time with my family and friends.
Recreational Activity: I like water sports, and exploring places that are surrounded my nature. In my spare time I practice various sports like soccer, basketball, and volleyball. I also like reading books, listening to music, and going to the movies especially to see action-packed films.
Restaurant: I love eating typical Mexican food.
Corporate Quality Director
I’m proud to say that I was born in Mexico City. I have a degree in Tourism Administration. Due to a job opportunity I moved to Cabo San Lucas for 2 years. Afterwards, I moved from one extremity of Mexico to the other and arrived in Cancun. I have lived in Cancun since 1999. I enjoy sunsets, walking by the majestic beaches, and being in touch with the sea.
One of my favorite hobbies is going to the movies. I am also very passionate about reading, since one’s imagination can go for a whirl depending on the writers selection of words. I consider myself to be a fan of Gabriel Garcia Marquez and my favorite book is “El amor en los tiempos del Cólera”. Not to be overlooked is my enjoyment of soccer. I always root for the great Mexican soccer team America.
The motto I live by is: “Don’t dream your life away, live it!”
I worked many years for an insurance company, but my actual first encounter working in the tourism industry began with IVI DMC2. Back in 2005 I began as a Logistics Coordinator in the Operations Department. Later I was promoted to the Quality Control and Human Resources Department. I am currently the Corporate Director of Quality Control. This position allows me to daily expand my skills and knowledge. I consider myself to be a very organized person, and one open to new ideas and challenges.
Attraction: The spectacular Xcaret Nights is my favorite attraction. It takes the audience through a journey through Mexico’s history, from ancient games to present day typical dances. This show makes me proud of my heritage.
Restaurant: I enjoy La Habichuela for their excellent quality of service and the fine Mexican cuisine that they offer. Dining in their garden is truly a unique romantic experience.
Attraction: Whale watching in Cabo. It is a spectacular experience that allows you to enjoy nature at its best.
Alejandro PECH was born in the magical town of Valladolid, Yucatan, Mexico. It was here that he obtained a graduate degree in Computer Science. He began his secular career working for a construction firm in the department of logistics and distribution. Later, he worked as a teacher for the Mexican Institute of Adult Education (abbreviated as INEA in Spanish) and he has also taught computer science.
He arrived to IVI DMC² in 2011 working as a Software Programmer. In 2012, due to his skills and performance, he was promoted as the IT Manager. From this new position he implemented efficient corporate and administrative control systems. In 2013, Alejandro was transferred to MyDay Travel (the FIT travel agency sponsored by IVI DMC²) where he served as Software Programmer. He returned to IVI DMC² in 2014 but now as Systems Manager. Due to his outstanding abilities and proactive attitude, in 2015 he was appointed as IT Director. As such he has been able to standardize criteria and methodologies in all IT departments of our offices in Latin America. He is also in charge of administering all our corporate websites.
Being a techie, his personal quote when something goes wrong is, "I've looked at your problem from every angle and determined it to be a Layer 8 issue." It's the so called “official” way of saying that your computer, phone, or other device that seems to be having an issue isn't the source of the problem... the user is. Alejandro enjoys learning new programming and developing paradigms. He can also be described as a dedicated family man.
Local Attraction – I enjoy the cenotes tour in Valladolid because on this tour you can visit cenotes such as Zaci, Samula, and Xke-ken. Swimming in these fresh waters energizes and revitalizes me. The icing on the cake is the incomparable Yucatecan gastronomy with its unique, ancestral ingredients and vast array of delicious dishes!
Recreational Activity – Yal-ku lagoon is an ideal place for snorkeling and for enjoying the breeze while tumbled deep down into a hammock. It’s one of those quaint Caribbean places that amazes me.
Restaurant – I like going to Los Pericos for its Mexican fiesta ambiance and its peculiar sense of humor. It’s such a fun evening! My favorite dish there is nachos with arrachera (grilled flank steak).
Local Event – FLISoL Fest (An acronym for Latin American free software install fest) and Linux Day since he is a Linux supporter.